Game Marketing

Marketing is the development area that gets your game into the hands of the player. There are many different marketing techniques which can be used during various stages of development. Which techniques are used will depend on factors such as the development process, the business model for the game being produced and the size of the team working on the game. Often the publisher will be responsible for the marketing.

There are techniques which can be used during production such as open development, which is a technique used by Wolfire in the development of Overgrowth. This model works well with the pre-order business models as the player is given feedback as how the development process is going.

Here’s a few marketing techniques:

• Social media
• Blogging
• Discount packages (i.e. Indie Humble Bundle)

List of game marketing resources:

• Gamasutra’s section on Business/Marketing
• The Big List of Indie Game Marketing by Pixel Prospector

Know any marketing resources? Please send us a message!